The System for Eye Care
HYLO® EYE CARE Branding
The No. 1 in caring for dry eyes. An established brand that’s the undisputed leader in its field. In order to respond to changes in the market, the product range and customer demand, we conducted an in-depth analysis of the target groups’ expectations as well as product positioning and brand architecture. Our strategic approach revealed insights that enabled up to create a new vision of HYLO®.
We expressed this new vision through bold design: The new corporate design and product packaging form the basis for a clear expression of the brand’s values.
SKILLS: Brand Workshops, Brand Development, Branding, Corporate Design, Packaging, POS, Key Visuals, Infographics, Content, Editorial